‘I was absolutely crushed the morning after the election,’ Barnes said on Acronym’s podcast, FWIW. ‘I knew my life, personally — and then the path our country was on — was changed fundamentally. And I knew that I was going to have to come to terms with what happened and chart a path going forward.’

Barnes left the social media giant at the beginning of the year and now dedicates his time to using the same digital-ad strategies he successfully deployed on behalf of the Trump campaign in 2016 to systematically derail the President’s re-election efforts four years on.

Speaking to the Wall Street Journal, Barnes, a lifelong Republican now turned democrat, revealed to the outlet how he helped the Trump campaign leverage some of Facebook’s most powerful tools and products to extend their reach.