Trump campaign's 2016 "MVP" inside Facebook now working to defeat him

‘I was absolutely crushed the morning after the election,’ Barnes said on Acronym’s podcast, FWIW. ‘I knew my life, personally — and then the path our country was on — was changed fundamentally. And I knew that I was going to have to come to terms with what happened and chart a path going forward.’

Barnes left the social media giant at the beginning of the year and now dedicates his time to using the same digital-ad strategies he successfully deployed on behalf of the Trump campaign in 2016 to systematically derail the President’s re-election efforts four years on.

Speaking to the Wall Street Journal, Barnes, a lifelong Republican now turned democrat, revealed to the outlet how he helped the Trump campaign leverage some of Facebook’s most powerful tools and products to extend their reach.