Details: One of the tabs on Bloomberg’s website, which went live yesterday, is “Getting Stuff Done.” The plan is to show him as the antipathy of Trump: programmatic, disciplined, focused.
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But voters want an emotional connection, one of Bloomberg’s challenges.
First look … Bloomberg today will announce a hot surrogate: journalist and author Tim O’Brien is becoming a senior adviser to the campaign, leaving his role as executive editor of Bloomberg Opinion.
The former N.Y. Times reporter and editor got to depose Trump after the mogul sued him in 2006 over O’Brien’s biography, “TrumpNation: The Art of Being the Donald.” The case was tossed in 2011.
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