The Fox News counternarrative model is as simple as it is cunning. The segment producer’s job is to get the answers to two questions: What is the most emotionally engaging story we have right now (in 2019, that’s the most recent damaging attack — House impeachment hearings — on President Trump). The next question is, how do we construct a counternarrative that includes as many existing other believable meta-narratives as possible?
The hunt for the killer narrative starts with the “Morning Memo” to the producers. It shares the interpretation from the vice president of news of the highest-trending articles on Foxnews.com and Drudge. In the old days, the memo from the C.E.O. Roger Ailes dictated the narratives of the day. The next move is to get a few Fox News contributor regulars — elected officials and paid pundits — not just to deliver the new counternarrative but also to wrap it inside an existing or new meta-narrative.
What do the ratings tell the producers are the most engaging meta-narratives for the over 80 million Fox News viewers on all digital platforms?