Trump is winning the online war

Under the management of Brad Parscale, the Trump re-election machine has devoted millions more than any individual Democrat to increasingly sophisticated microtargeting techniques.

The accompanying chart, compiled by the Wesleyan Media Project, describes the partisan gulf in political spending, through September 19, on Facebook and Google by leading presidential candidates: Trump’s $15.9 million is more than the $15.5 million spent by the top three Democratic candidates combined.

But these figures substantially understate how far Democrats are behind.

Trump’s operatives have been working since 2016 to develop and test techniques to identify voters, determine message effectiveness and develop tools of electronic communication.

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