Fans of the practice, such as Kimberly Hume, 38, say it’s a fun, effective way to keep the household running smoothly.

“Husbands absolutely should do chores without a carrot on a stick, just like moms should be able to get through a day with toddlers without drinking wine by 3 p.m., and kids should be able to put their shoes on without the promise of cheesy snacks,” says the San Diego marketing consultant and mother of 3-year-old twins. “But where’s the fun in that?”

Amanda Marcotte, a blogger and mom of one in Middleborough, Mass., is also on Team Choreplay.

“As a working mom, the last thing I want to do when I get home from work, is to do more work, like laundry and dishes,” says the 32-year-old. “If my husband wants a no-questions-asked free pass for sex, he will get it if he checks off those boxes, especially if he does so before he’s asked.”