Tucker Carlson, now on vacation, could face more advertiser defections

With the country still reeling from an apparently racism-inspired shooting in Texas on Saturday, Carlson called white supremacy a “hoax” and said “it is actually not a real problem in America.” He also called it “a conspiracy theory used to divide the country and keep a hold on power.”

Carlson’s remarks were swiftly condemned amid a new call for advertisers to back away from his primetime show.

His Wednesday night show featured an advertising load (27 spots) that was in line with his previous week of shows (26 per night), though the episode leaned more heavily on so-called house ads for Fox programming, featuring nine such ads compared with an average of 5.4 for the previous week.

But, broadly speaking, Carlson’s show has not seen the advertiser exodus he withstood in December, after he said that immigration makes the U.S. “dirtier,” costing him more than 26 sponsors.

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