‘We found alcohol made the individuals less discriminatory against those with high adiposity or fat levels,’ said Dr John Speakman, a biologist at the University of Aberdeen and co-author of the study.

The findings back up the beer goggles effect, coined to describe how the influence of alcohol can make an person appear suddenly much more desirable.

Writing in the International Journal Of Obesity, researchers said their study shows that drinking alcohol makes men overlook women’s plumpness.