At nearly three times the size of a conventional toilet paper roll, the new Charmin Forever Roll is massive.
But one roll can last a single-person household up to three months, and they require half as much storage space as conventional rolls, a P&G executive told the Journal.
“Now go up to ONE MONTH before changing your roll,” an ad for the Charmin Forever Roll reads. “With Forever Roll, you can go longer between roll changes without sacrificing your comfort. It’s super convenient and long-lasting, so you have one less thing to think about!”