In a tacit recognition that this approach isn’t working, O’Rourke is planning to try again, taking a hands-on role in staging a “reintroduction” ahead of next month’s premier Democratic presidential debate. As he finalizes his plans, O’Rourke has entered an intentional “quiet period” to build out campaign infrastructure, according to an adviser who spoke on condition of anonymity to discuss the campaign’s strategy.
That will end soon. O’Rourke is planning to significantly ramp up national media appearances — he is appearing live on ABC’s “The View” on Tuesday after skipping most such exposure in recent months. He’s also poised to offer more concrete policy plans on top issues. So far, he’s issued just one — a sweeping proposal to combat climate change.
O’Rourke admits he’s struggled to find his presidential campaign footing.
“I think, in part, I was just trying to keep up when I first started out,” he said after addressing about 40 people at a recent house party in Newton, Iowa. “I really feel like I’ve found my rhythm and my pace, and I just feel comfortable, and I feel like this is what I’m supposed to be doing.”