The doorbell company that’s selling fear

Ring already has an app called Neighbors that, judging by its marketing, encourages people living in bucolic suburbs with wrought iron gates to feel like they’re in the last un-zombified neighborhood in The Walking Dead. (I assume this app is where this new managing editor’s work product will be found.)

The Neighbors App is the new neighborhood watch that brings your community together to help create safer neighborhoods. With real-time crime and safety alerts from your neighbors, law enforcement and the Ring team, the Neighbors App proactively keeps you in the know. Criminals target neighborhoods, not individual homes. But with real-time crime and safety alerts from your neighbors, you’ll stay one step ahead of crime.

Basically, it’s an app that makes you want to see your neighborhood the same way that this screenshot does: Suspicious Stranger Crime Crime Stranger Crime Suspicious Suspicious Crime Crime Crime Crime Suspicious Stranger Crime.