And while most men accept this reality with a shrug, it has emerged a minority of men harbour such deep insecurities about their wrinkly scrotums they’re willing to invest substantially in their beautification.

We’re not talking about a manscaping wax or a penis enlargement, although both are tried and true options for genital embellishment.

Rather, allow us to enlighten you on the medical phenomenon that is “Scrotox”.

“Scrotox is the use of Botox, or one of the three neurotoxins for muscle relaxation, injected into the scrotum,” says Dr Jayson Oates, principal surgeon and medical director of CALIBRE Clinic, a specialty practice dedicated to medical male enhancement procedures in Sydney, Melbourne and Perth.