The ugly secret of woke capitalism

You might expect politicized advertising to split the country in two, along familiar blue/red, lines. Progressives would have their ads and deplorables would have theirs. But you would be wrong. The two sides in the politicized commerce fight aren’t equal. Trump may have won the Electoral College and come close in the popular vote — but the Resistance seems to be decisively winning the money competition (something anti-Trumpers obnoxiously advertised after the election with boasts about how Hillary voters came from the economically most dynamic parts of America, i.e. the knowledge industries on the coasts).

However undesirable or desirable it might be to have politicized conservative marketing that match the growth in Woke marketing, we’re not going to see it. No checks and balances here. Woke has the wad. A dystopian world opens up, in which the losers in the global income inequality game — e.g. blue collar workers in ex-industrial states — find that not only has capitalism let them down, but capitalism’s formidable marketing machinery has suddenly been marshalled to drive home the message that, if they’re conservative (as many, perhaps most are) they’re, such second-class losers that American businesses don’t even want their money, whatever pitiful amounts they might have.