Sorry, Millennials didn't kill your mall

The youngest age group, born anywhere from 1995-2001, are most likely to regularly shop in malls, followed by core Millennials — ages 24-35.

The physical act of shopping is still popular with the general population — 63% said they prefer to shop in stores.

Even so, people shop online more frequently than they do at shopping malls specifically, regardless of age or income.

Income is a more important factor than age when it comes to whether or not people prefer to shop online, with higher income consumers of all ages more likely to prefer online shopping.