“You are not going to get anywhere with Hispanic voters, but we’ll try,” said Wes Anderson, founding partner and pollster for OnMessage Inc. (where my co-author Brad Todd works), who was explaining what voters were available to a Republican to win.

“Rick Scott looked at us and just shook his head. He said, ‘I reject your dismissal of Hispanic voters. We are going to pursue them, and we’re gonna pursue them hard,’” explained Anderson.

“He flat-out rejected that there was this big chunk voters that you can just write off and you’re never gonna get,” Anderson said.

It is a rejection every Republican candidate running for office should emulate.