Capitalism has something to do with it. For all the meteoric growth in craft beer, or microbrews, during the past few decades, it remains a minority in the American beer market, accounting for about 13 percent of sales nationwide — maybe more in some metro areas. Domestic macrobrews such as Budweiser, Miller, Corona and Heineken account for everything else in the market, worth approximately $112 billion. Drink the job creators.
It also has to do with the city vs. country divide in beer in the United States. That popularity of craft beer is most pronounced in the nation’s bigger urban areas. The San Francisco Bay area, the New York City orbit, San Diego County, Portland (Maine and Oregon), Warren’s greater Boston: These places are where most of the nation’s 7,000 or so craft breweries are located, and where their fans are mostly concentrated. So if you’re trying to relate to what the political media has convinced itself is the prototypical Trump voter, best to imbibe what they do.
Finally, maybe it’s just a generational thing. Until the 1990s, when Pete’s Wicked and Sam Adams became the first national craft brands, beer in America meant Budweiser or its major rivals. This wasn’t necessarily about taste, it was just how things evolved.
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