The reasons for Clinton’s loss are still debated two years after the election. But even as Rep. Nancy Pelosi (D-Calif.) was elected House speaker on Wednesday, the women looking at White House campaigns continue to shoulder gendered criticism and demands not placed on their male counterparts: to be strong but not too tough, to be assertive without being pushy, lest voters turn away for reasons that they may not acknowledge are sexist but that researchers say are.

The website McSweeney’s covered the flap over Warren’s likability with a story whose headline, while satirical, made a pungent point: “I don’t hate women candidates — I just hated Hillary and coincidently I’m starting to hate Elizabeth Warren.”

For Democratic women running for president, it conjured what may be a preliminary contest in 2020: demonstrating they’re not Hillary Clinton — nothing like her! — before they earn the nod to take on Trump.