Would Santa be Santa if he were a she?

In a poll of 400 people, 27 percent said Santa Claus should be rebranded as a woman or as a gender-neutral being, according to a company’s survey.

The GraphicSprings design agency survey asked, “If you could ‘rebrand’ Santa for modern society, what gender would he be?”

About 11 percent of respondents answered that Santa should be female. Over 17 percent said he should be “gender neutral.”

But tradition holds, as leading the sleigh with 72 percent were individuals who responded that Santa should still have a male identity.