The British Film Institute (BFI) has announced it will no longer fund movies featuring villain characters with facial scars. The organization’s decision supports the growing #IAmNotYourVillain campaign started by Changing Faces, the United Kingdom’s leading charity group for people with a visible difference such as a mark or scar. The group has made it their mission to de-stigmatize facial scars in film and television since scarring is often used on villains (see The Joker, Darth Vader, and more), and now the BFI is vowing to support that effort.

“Film is a catalyst for change and that is why we are committing to not having negative representations depicted through scars or facial difference in the films we fund,” BFI Deputy CEO Ben Roberts said in a statement. “This campaign speaks directly to the criteria in the BFI diversity standards, which call for meaningful representations on-screen. We fully support Changing Faces’s #IAmNotYourVillain campaign, and urge the rest of the film industry to do the same.”