That will include a six-figure web ad buy on Twitter, Facebook, YouTube and Instagram, along with a full-page ad in USA Today and other Gannett newspapers outlining a political platform, a revamped TomSteyer.com and the announcement of five town halls across the country, the first of which will be in the crucial early primary state of South Carolina, according to copies of the ad and platform provided to POLITICO.

The first town hall is set for Dec. 4 in Charleston, S.C., and the next will be in Fresno, Calif., sometime in December, according to Aleigha Cavalier, senior communications adviser for TomSteyer.com, who also works for Steyer’s climate-focused group NextGen America. There will be one town hall for each of the “5 rights” on Steyer’s platform: the right to an equal vote, to clean air and water, to learn with pre-K education through college, to a living wage, and to health.

“These rights should be the basis of the Democratic Party’s platform,” Steyer wrote on his updated site in what was referred to internally as a “preamble.” “Together, we will achieve these rights for all Americans.”