“[T]he practice of witchcraft has grown significantly in recent decades; those who identify as witches has risen concurrently with the rise of the ‘witch aesthetic,'” reported the Christian Post in October, citing data from Quartz, a Trinity College study, and the Pew Research Center.

Between 1990 and 2008, the number of Wiccans in the United States grew from 8,000 to 340,000, according to three religious surveys conducted by Trinity College in Connecticut. In addition, the Pew Research Center reported in 2014 that 0.4% of the population — 1 to 1.5 million Americans — “identify as Wicca or Pagan.”