NFL’s ratings winning streak continues thanks to close games

The average overnight for Week 10 beat last year’s by 9 percentage points, as only the Los Angeles Rams’ 36-31 victory over the Seattle Seahawks failed to raise its audience.

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That dramatic contest, however, produced the week’s highest rating— 13.7 versus 13.3 for traditional leader “Sunday Night Football.” (Each rating point represents 1 percent of US households.)

Not that “SNF” lacked for drama. The Dallas Cowboys 27-23 win over the Philadelphia Eagles attracted 20.1 million viewers while recording a 16-percent ratings increase.

The Sunday night broadcast marked the fifth time this fall that a primetime show averaged at least 20 million viewers.

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