NFL’s ratings winning streak continues thanks to close games

The average overnight for Week 10 beat last year’s by 9 percentage points, as only the Los Angeles Rams’ 36-31 victory over the Seattle Seahawks failed to raise its audience.

That dramatic contest, however, produced the week’s highest rating— 13.7 versus 13.3 for traditional leader “Sunday Night Football.” (Each rating point represents 1 percent of US households.)

Not that “SNF” lacked for drama. The Dallas Cowboys 27-23 win over the Philadelphia Eagles attracted 20.1 million viewers while recording a 16-percent ratings increase.

The Sunday night broadcast marked the fifth time this fall that a primetime show averaged at least 20 million viewers.