Viewers are returning to the 9 a.m. hour of the “Today” show after Megyn Kelly’s ouster.

Variety reports that since Kelly was canned about three weeks ago, “viewership in the key demographic favored by advertisers in that time period is up around 10 percent.”

The news will perhaps not surprise NBC brass, who saw viewers abandon the time slot in droves after Kelly took over from Tamron Hall and Al Roker in 2017.