Why it matters: The Super Bowl was once a coveted event at which brands competed for commercial space and celebrities were anxious to perform. But as the nation’s politics become more polarized and Kaepernick remains jobless, the league’s biggest game has become a lightning rod for controversy.
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The details: Celebrities are refusing to be affiliated with the game because of their political stances on issues. Advertisers are outright afraid to buy ad space, the Wall Street Journal reports, because of the assumed political affiliation that comes with the league.
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