Early this year, Ingraham’s show averaged nearly 15 minutes of advertisements per hour, in line with that of her Fox News primetime counterparts Sean Hannity and Tucker Carlson, according to an analysis for POLITICO by Kantar Media.
That number plummeted after the boycott campaign, and it still hasn’t recovered: Last month, “The Ingraham Angle” averaged 10 minutes and 50 seconds of ads per hour, Kantar Media found.
While that’s up a couple of minutes from directly after the spring boycott, more significant, according to Kantar Media chief research officer Jon Swollen, is the fact that Ingraham’s show remains bereft of blue-chip national advertisers.
Before April, her top advertisers included Geico, Arby’s, Liberty Mutual and Humira. Last month, though, that distinction belonged to lower-profile brands: HomeToGo.com, Sandals Resorts, Jenny Craig, ClearChoice Dental Implants and Nutrisystem.