This polarization didn’t originate with Gingrich, but he took advantage of it, as he set out to circumvent the old power structures and build his own. Rather than letting the party bosses in Washington decide which candidates deserved institutional support, he took control of a group called gopac and used it to recruit and train an army of mini-Newts to run for office.
Gingrich hustled to keep his cause—and himself—in the press. “If you’re not in The Washington Post every day, you might as well not exist,” he told one reporter. His secret to capturing headlines was simple, he explained to supporters: “The No. 1 fact about the news media is they love fights … When you give them confrontations, you get attention; when you get attention, you can educate.”
Effective as these tactics were in the short term, they had a corrosive effect on the way Congress operated. “Gradually, it went from legislating, to the weaponization of legislating, to the permanent campaign, to the permanent war,” Mann says. “It’s like he took a wrecking ball to the most powerful and influential legislature in the world.”
But Gingrich looks back with pride on the transformations he set in motion. “Noise became a proxy for status,” he tells me. And no one was noisier than Newt.