It arrived on Page One of the New York Times last Wednesday with all the subtlety of a supertanker berthing at a sailing marina, consuming all the editorial space above the fold. Based on more than 100,000 pages of documents, countless interviews, and the voluminous Freedom of Information Act requests that accompany such investigations, the piece, written by three of the paper’s ace reporters, was more than 18 months in the making. Overflowing eight broadsheet pages, the 15,000-word story, titled “Trump Took Part Suspect Schemes to Evade Tax Bills,” served also as the subject of a Showtime documentary. It accused President Donald Trump of “outright fraud” involving hundreds of millions of dollars.

The piece stirred both New York City and state regulators to commence investigations of their own that could ensnare the Trump family years in consuming legal battles and force them to choke up hundreds of millions in fines and penalties. But even though the Times aggregated this piece for slow readers, produced clever video takes on the material and reprinted the original as a special section of the Sunday paper, the story has all but melted from sight. White House Press Secretary Sarah Huckabee Sanders called it “very boring,” as did Trump. By the time the pundits convened on the big Sunday political shows, the story was a goner—according to Matt Gertz at Media Matters, none of the shows covered it. (State of the Union mentioned it in passing, Joy Reid had a segment, and CNN’s press show, Reliable Sources, interviewed one of the Times authors.)