The charges do not need to be true, or even credible. People do not recoil because of the charges themselves (although, as we see, the left spares no effort to dream up the worst accusations they can think of). People recoil out of fear.
This tactic relies on the human herding instinct. People naturally shy away from anyone so vilified, whether the charges are credible or not, simply out of fear of being smeared with the same brush. They don’t want to be ostracized by the group.
Such excommunication has real consequences on reputations, jobs, relationships, even survival. The real goal is to threaten the rest of us into silence. How many people, for example, never used Donald Trump yard signs or bumper stickers out of fear of ostracism, or even property destruction?
The vilification tactic is a form of psychological terrorism. Furthermore, because the fury displayed by those leveling the charges is so relentless and uncompromising, it carries its own threat. Sometimes people act on it and it becomes actual terrorism.
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