Why I'm boycotting Nike: Get woke and go broke

Nike may not miss the several hundred dollars a year my family spends on athletic apparel and shoes — and they may even feel like they’ll make it up off other more woke purchasers — but I’m not going to support a company putting millions of dollars into Colin Kaepernick’s pockets. I’m not going to support a sports company that puts politics above sports.

You can say this is petty of me, but I believe the best way I — and any other consumer — can respond to corporate speech I disagree with is by not purchasing that company’s products any longer. I’m not going to march in the streets, burn Nike apparel I already own or spend hours advocating on social media for others to join my decision, I’m just going to do something simple: buy other brands like UnderArmour, Reebok, Adidas for my boys and myself.

Evidently, I have an antiquated notion: I think every American company should try to serve every consumer regardless of that person’s race, gender, ethnicity, religion, sexuality or political persuasion.