“One of the Facebook policy changes that kind of went under the radar and it went into effect in February was the branded content policy. And it decreased my income from Facebook by 60 percent, overnight. No explanation.” said Holly Homer, an entrepreneur from Texas who owns the Facebook pages for “Quirky Mama” and “Kids Activities.”

With over 3 million followers, Homer’s Facebook page had become so popular she hired five employees and her husband quit his full-time medical job to help with the business. Homer showed NBC News a chart of interactions with her Facebook page that shows a decrease in February when Facebook implemented changes to News Feed.

Several other brands that have Facebook pages also claim to have seen a decrease on Facebook, including the popular feel-good Facebook page “Little Things”, which shut down after clicks dropped by 75 percent. The brand LittleThings has since been acquired by RockYouMedia and actively produces content.