Why did they do this? Didn’t they hate Trump and love Hillary? Sure, quite a few thought he’d be easy meat for Hillary in the general election, but as with everything, money explains most of their behavior. Finally, the networks had a presidential election that had all the draw of professional wrestling and all the heat of a table-flipping, hair-pulling reality-television show. CNN president Jeff Zucker had produced Trump’s The Apprentice and knew good television when he saw it.
Rupert Murdoch had already pushed Fox into a position where it would net more than a billion dollars, but CNN had long lagged behind Trump State Television’s profits. In 2016 CNN’s ratings and gross profits spiked sharply higher, crossing the $1 billion mark for the first time in its 36-year history.
Donald Trump, as heinous as he is as a person, a leader, and a president, is must-see television, and American cable networks made several billion dollars proving that Americans love reality television, the more vulgar and loud the better, even when the fate of the nation is involved.