“What Democrats need to do, because Trump is all encompassing on cable news and earned media, is continue to talk about consequences of health care and the tax bill,” said Patrick McHugh, executive director of the Democratic-aligned Super PAC Priorities USA. “And you’re seeing that already.”

McHugh, like nearly every Democratic strategist, said the party is planning to focus heavily in its ads on the GOP’s attempted repeal of the Affordable Care Act and its tax cuts, which Democrats argue is designed to unfairly help the rich.

“We need to get our message out on economic issues because we can’t rely on the press to do so in this news environment,” he said.