Infowars currently hosts its videos on Real.Video, a niche video hosting site that promises that content on the platform is “protected under free speech” and prominently features other channels promoting militias or dubious nutrition ideas. Infowars videos on Real.Video regularly receive only a few hundred or thousand views.

By comparison, Infowars posts on YouTube regularly received at least five figures in terms of viewership. Infowars videos on YouTube earned more than 500,000 views a day on average, according to social-media analytics site SocialBlade, while Infowars’ main YouTube channel received more than 17 million views in the 30 days before its ban.

While Jones still has other ways to reach his viewers, including his website and his radio show, the dismal viewership figures suggest that the YouTube ban has seriously cut into his reach. Without access to his YouTube audience, Jones will find it harder both to spread his false claims, like his allegation that parents whose children were killed in the 2012 Sandy Hook shooting are crisis actors, and to sell the nutritional supplements that help fund his conspiracy empire.