“The more demanding my career has become, the more I’ve realized I don’t want my free time to be consumed by mundane tasks that I don’t want to be doing — and that includes going to the gas station to fill up,” she said.

“It’s not fun, it’s not stimulating and it’s not enjoyable,” she added. “If I can pay somebody to get it done for me, I will totally do that.”

For many drivers, a trip to the gas station is a forgettable inconvenience that occurs once or twice a week. But Yoshi is banking on the idea that there are millions of people like Block all over the country: urban professionals whose demanding schedules and disposable income make them ideal candidates for outsourcing a chore that has been a feature of car ownership since the inception of the automobile.