What is striking is the fact that men are overwhelmingly signing up for body contouring surgeries. The number one procedure in 2017 for men were breast reductions (gynecomastias), with 300,378 cases and a 30 percent increase from the year before; close behind were liposuctions and tummy tucks. Penile augmentations are fast rising in popularity, as are pectoral implants and operations to help create muscles in arms and legs.

According to the ASPS report, younger men aren’t afraid of going under the knife and focus more on sculpting the body, driving the majority of the increase in male plastic surgery. But older men are more interested in augmenting their face using less invasive techniques; Botox saw a nearly 400 percent increase in popularity from 2000 to 2017, while skin enhancing procedures using chemical peels, laser hair removal, and microdermabrasion went up dramatically, accounting for nearly half of the total minimally invasive procedures done in men. One cosmetic procedure that is doing well with men of all ages is hair transplantation, up 20 percent from 2016 to 14,000 procedures nationwide.