Starbucks management justified its bizarre decision to turn its stores into public facilities where anyone can spend time without buying anything by referring to itself a “third place” – borrowing a term from contemporary left-wing sociology.
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But trendy terminology can’t hide the fact that Starbucks is a business. It’s not public library, park or beach. If it doesn’t make money by selling beverages and food, it will cease to be a place for anyone.
And as a business, Starbucks may soon find its customers don’t really enjoy sharing their space with transients – nor will they enjoy not being able to find a table because some hipster has taken it and is using Starbucks’ free Wi-Fi to turn the table into his own office.
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