Parscale wants to be able to use big data in real time — for instance, knowing what part of a city is optimal for a visit by a candidate or surrogate, and what issues are biggest there.

He’d like to be able to send push notifications to staff about what to tweet, so they don’t have to dig through emails to find instructions.

Inside the machine: As an example of a Parscale technique, people who attend a Trump rally have to give a phone number (with a maximum of two tickets per number), deterring fraud and harvesting valuable SMS text contacts.