It's come to this

A study revealed a quarter of parents have admitted to changing traditional endings to make them more ‘appropriate’.

Around 16 per cent confessed they avoid certain stories altogether over fears they are too scary or could send youngsters the wrong message.

Many think it is ‘unfair’ that the Gingerbread Man gets eaten by a fox, while others fear The Ugly Ducking could bring about insecurities and body shaming.

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