Mark King, president of Adidas’ North America division, appeared to anticipate the potential criticism when he made the comments about a possible Kaepernick deal Friday.

During an appearance at Arizona State University’s Global Sport Institute, King said the athletic apparel and shoe company doesn’t want to give the impression that it’s “taking advantage of this noise or interest that he had generated. If he signs on a team, we would definitely want to sign him.”

But you don’t need an M.B.A or to be a powerful executive see the obvious: There’s no reason for Adidas to wait on signing Kaepernick. He already has a platform. And this is the same company that has deals with Snoop Dogg, Kayne West and Kendall Jenner.

“The Kaepernick movement, brand is so much bigger than football at this point,” Bonner said.