Trolling-as-a-service, one stop shops for analyzing, engaging, and mobilizing online audiences, will be a method all political campaigns seek to exploit in the future. Just think about what a political campaign needs: a deep insight into voter demographics and desires, voter preferences and dislikes; key emotional vulnerabilities constituents didn’t even know they possess; the ability to efficiently spend advertising on specific voting blocs; the rapid creation of engaged audiences for a newly formed campaign; and the ability to destroy a political foe with information attacks while hiding the hand of the attacker. The world shouldn’t be surprised Cambridge Analytica moved to offer the precursor to trolling-as-a-service. We should instead be surprised that it’s the only one we know about to date. Political campaigns recognize this need, and it’s no wonder that Brad Parscale, President Trump’s digital campaign leader in 2016 who smartly brought Facebook directly into his efforts, has been elevated to campaign manager for 2020.