The cannabis industry is forecast to hit $75 billion in sales by 2030, reported Bloomberg, citing a research note from financial strategy firm Cowen & Co.

Trade publication Beverage Digest said total U.S. soda sales were $80.2 billion in 2016, reported Reuters, but the outlook for the soft drinks industry is weak…

But that was set against a backdrop of falling soda consumption—down for the 12th consecutive year, slumping to 642 8-ounce servings, the lowest level since 1985—as health-conscious consumers shun sugary drinks and policymakers slam them with higher taxes.