Journalists in local US markets are chafing at the company’s requirements, including a new promotional campaign that echoes President Donald Trump’s anti-media rhetoric.

The promos, first reported by CNNMoney last month, went viral over the weekend after Deadspin edited dozens of them together to show how anchors across the country were told to read the same script.

“It sickens me the way this company is encroaching upon trusted news brands in rural markets,” an investigative reporter at Sinclair told CNNMoney on condition of anonymity…

Scott Livingston, the company’s senior vice president of news, directed stations to have anchors read a script about “fake stories” and “personal bias” plaguing the media, according to a memo obtained by CNNMoney. The script — reminiscent of Fox News’ old “fair and balanced” tagline — cast Sinclair’s stations as the antidote.