According to Nielsen Media’s metered-market ratings, which show tune-in by households in 56 of America’s biggest metropolitan areas, Roseanne scored the highest in…Tulsa, Oklahoma. The country’s No. 62 market, with just over 500,000 TV-watching households, outperformed the national average by 60 percent with an average 19.0 overnight rating. The market with the highest percentage of TV-watching households tuned into the show was also in the Central Time Zone. An impressive 29 percent of Kansas City’s Tuesday TV audience was watching Roseanne.
Across all of Nielsen’s metered markets, the show averaged a robust 11.9 rating among households and 20 percent share of the audience. Other overperforming markets include Cincinnati (No. 2), Pittsburgh (No. 4) and Chicago (No. 5). The latter, TV’s No. 3 market with nearly 3.5 million TV-watching households, helped Roseanne considerably. (The iconic sitcom is set in Illinois, so read into that what you will.)
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