Comedian Thai Rivera says he repeatedly runs afoul of Facebook, putting his personal marketing strategy in jeopardy. The openly gay, right-leaning comic self-identifies with the word “fag.”

“It’s just how I’m comfortable,” Rivera says. Team Facebook? Not so much.

“If I use the word ‘fag’ on Facebook I’ll get blocked,” Rivera says, even while he sees other Facebook users sharing the same word sans punishment. “If you’re not pushing a particular agenda they seem to be extra strict with you.”

That isn’t the only way Facebook has curtailed his social clout. Rivera says he watched his follower count shrink from roughly 11,000 to under 5,000 in less than a week at one point.