Bounding onto the stage at the “March for Our Lives” rally this past Saturday, Parkland student David Hogg held up a prop price tag and declared, “I’m going to start off by putting this price tag right here as a reminder for you guys to know how much Marco Rubio took for every student’s life in Florida.”

He was referencing the campaign donations Rubio has received from the National Rifle Association, as well as expenditures the group has made on the Senator’s behalf throughout the course of his career.

The prop had its effect: raising eyebrows, sparking debate, and facilitating a fair amount of complaining about its inherent unfairness. It also spotlighted one of the more interesting trends in politics today: There’s something about Marco Rubio that people just seem to hate.

It was evident elsewhere at Saturday’s march. One placard managed to attack Rubio’s Catholic faith (the march was taking place the day before Palm Sunday), while simultaneously calling him an “#NRAbitch” and a “#KidKiller.”