Poll: Facebook favorability plunges

The big picture: In the Axios/SurveyMonkey poll comparing views in October with last week (2,878 adults in the U.S.; error estimate: 2.5 points), Facebook’s already low net favorability (favorable minus unfavorable) dropped twice as much as the other tech giants.

Facebook fell 28 points, compared with 13 for Amazon, 12 for Google, 10 for Apple and seven for Twitter. Uber, Tesla and Lyft ticked up, bucking the trend.

Facebook’s raw favorability rating was 48% last week, down from 61% in October.

Google’s latest raw favorability was 78%, Amazon’s was 75%, Apple’s was 61% and Twitter’s was 31%.