After almost being eliminated earlier in the XXIII Winter Games, last night’s all-time first gold medal in curling for Team USA was a sweeter than usual win for skipper John Shuster and crew.
However, played past the midnight hour on NBC Sports Network, the victory witnessed by a crowd pleasing First Daughter Ivanka Trump and others from the US delegation to Sunday’s Closing Ceremony did nothing to help NBC primetime ratings bottom line. And bottom is the operative word today as Olympics fatigue has definitely set-in for the final stretch of the 2018 international competition for the Comcast-owned outlet.
For the last Friday of the often-struggling PyeongChang Games, NBC and NBCSN’s combined primetime coverage grabbed a 9.2/16 in metered market results.
That is an all-time low for an Olympics that is on track to be the lowest ever.