Inside Romney's campaign strategy for Utah Senate

When he goes forward, Romney intends to carefully skirt questions about how he’ll deal with the president and what could be in store for his future, amid speculation that he’s already plotting a role in leadership or even another campaign for the White House.

Instead, Romney plans to keep it hyperlocal, presenting himself as someone who will tend to the state’s needs even though his election is essentially a foregone conclusion, according to several people who’ve spoken to him in recent weeks. It’s an approach other big-name figures who’ve run for Senate have employed, such as Hillary Clinton and Al Franken: Don’t appear to be taking anything for granted or coasting on celebrity.

Think more meet-and-greets with voters, a largely Utah-based campaign team, fewer TV commercials, and less give-and-take with national reporters.

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