Their searches for homeownership and procreation reflect this trend. It turns out that millennials did not reject homeownership because of their enhanced social consciousness, but because of high prices and low incomes. In survey after survey, the clear majority of millennials—roughly 80 percent, including the vast majority of renters—express interest in acquiring a home of their own. A Fannie Mae survey of people under 40 found that the vast majority thought owning made more financial sense, a sentiment shared by an even larger share of owners (PDF). They cited such things as asset appreciation, control over the living environment, and a hedge against rent increases.
As generational researchers Morley Winograd and Mike Hais have long pointed out, millennial attitudes about family and their preferred future remained fundamentally mammalian and surprisingly conventional, albeit with a greater emphasis on gender equality. The vast majority of millennials, according to Gallup and others, want to get married and have children. Their top priority, according to Pew, is to be “good parents.”