The tone is set in notes on the prologue to the manuscript. Ivers writes to Yiannopoulos: “Throughout the book, your best points seem to be lost in a sea of self-aggrandizement and scattershot thinking,” and adds: “Careful that the egotistical boasting … doesn’t make you seem juvenile.”

“Add something like this – only less self-serving” reads another comment early in the manuscript…

The early sections of a chapter on feminism prompt the note: “Don’t start chapter with accusation that feminists = fat. It destroys any seriousness of purpose.” Yiannopoulos goes on to criticise contemporary feminism as “merely a capitalist con-job – a money-grab designed to sell T-shirts to Taylor Swift and Beyoncé fans with asinine slogans”. “Um … like your MILO SWAG?” the editor responds.