In late August 2014, the CEO of the Miss America Organization, Sam Haskell, sent an email to the lead writer of the Miss America pageant telecast, Lewis Friedman, informing him of a change he wanted to make in the script: “I have decided that when referring to a woman who was once Miss America, we are no longer going to call them Forever Miss Americas….please change all script copy to reflect that they are Former Miss Americas!”

Friedman replied, “I’d already changed “Forevers” to “Cunts.” Does that work for you?”

Haskell’s short reply came quickly: “Perfect…bahahaha.”